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Spectus - Startup Rebranding
Challenge: Quick turnaround, Vibrand color themes reserved for warning and alert, Limited access to customers
Deliverables: Comparative analysis report, Usability testing report, Updated design system
Role: Lead product designer
Spectus.ai, a startup born from Cuebiq, specializes in human mobility analysis within a secure data clean room, ensuring privacy compliance while facilitating data collaboration for analysis and development.
During its transition, Spectus needed a rebranding effort, including a fresh color redesign.
Problem Statement
Work in Progress
Goals & Metrics
Work in Progress
Users & Audiences
Work in Progress
Research
6Work in Progress
Synthesis
Work in Progress
Proposed Solution
Work in Progress
The Testing
Work in Progress
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